The Initial Meeting
The uniqueness of their model generated the need for creating awareness through educating the professional advisors that influence their target decision-makers. The impact of the website design needed to communicate trust and knowledge and provide a valuable resource of information along with Web 2.0 features.

Planning a System
Most of us rely on our accountants, attorneys, insurance agents and other professionals to advise us on how to best manage our assets. The objective was to ensure all marketing materials, including the website, provides information detailing how Asset Recording Services provides value and also create the tools to generate brand awareness to the professional community that advise their clients on the value of Asset Recording Services.

In today’s competitive world, websites that are not easily found on the Internet do not generate the full revenue potential they were designed to produce. Asset Recording Services needed to be found by professionals as well as individuals and businesses. We generated a search engine optimization campaign that allows the search engines to organically rank their website. In turn, this has positioned www.assetrecordingservices.com with page one results from multiple keyword searches within a few weeks time.

Finding the Audience
Asset Recording Services provides accurate and confidential documentation of assets and property for full financial recovery upon loss or circumstance. This was an especially fun project for QG as although the client base is made of up anyone owning possessions and paying property insurance is large, communicating to potential clients the importance of services without focusing on disaster or negative marketing tactics is essential.

We developed an approach to focus on the positive aspects of Asset Recording Services, through creating a strong word of mouth marketingView more on word of mouth marketing. campaign and partnerships with related professional services. The strong brandingView more on branding. on the website is also a core component to the marketing strategy put into place.