Crash Proof | Featured Case Study

The Initial Meeting
When Crash Proof first met with QG, the initial inquiry was to be able to sell the Crash Proof kit online. Our client had already put the materials and planning into the compilation of the kit and the next step was to plan its distribution and marketing strategies.

What We Did
The Crash Proof kit is designed to help teen drivers develop safety based driving skills, but we knew that this just about the teen drivers. In order to appeal to to the target audience, the parents of these teen drivers would have to be able to learn about Crash Proof.

Take a look at the Crash Proof website »

Safe Community
Providing online resources aimed at parents is the basis of building an online community where both parents and teen drivers can find state driving guidelines, join groups, and interact in forums. Also, as a tribute to those drivers who lost their lives due to the dangers of being on the road, Crash Proof offers a Rememberance Wall. This is an impactful message to those parents and teens who visit the website.

 
Search Engine Optimization

We've just gotten started and have already started getting some rankings, which is very exciting! We've added a lot of helpful tools to the website to generate traffic including all of the state laws regarding teen licensing so that people would view the site as a valuable resource.