Designer Fashion Couture provides all of the top name designers such as Hermes, Coach, Gucci, Chanel and more for women, men and children. Products include clothes, sun glasses, purses and housewares.

The Initial Meeting
Currently the website is only promoting purses and handbags, however we have a lot planned behind the scenes. The new design will make it much easier to navigate and is focused on a contemporary look and feel.

What We Did

Currently, DFC is search engine optimized for every style and type of bag and purse and it is ranking in the search engines very well. We are very confident with the new structure of the website on its way, that we have a home run, even though this is such a competitive arena.

Planning a System
Part of the new website development in progress is developing strategic relationships with vendors for product as well as defining quality affiliates with which to work.

Recording the Investment
There are several strategies in place for the future marketing efforts in addition to the current search engine optimization that we are putting into place. We don't want to give away our complete competitive advantage, however we will be utilizing social networks, affiliate networks and

SEOSearch Engine Optimization.

brand strategyLearn more about brand strategy.
The brand strategy of Designer Fashion Couture is making sure that any associations with DFC represent quality. It will be very important in moving forward that only quality affiliates be allowed to engage with the DFC brand.

internet brandingLearn more about Internet branding.
The Internet

brandingView more on branding. strategy is really an extension of the overall brand strategy. Ensuring that all references to DFC online need to be cohesive and only quality graphical representations approved by QG will be allowed to be utilized for promoting DFC products.

logoSee more on logo design & logo development. Development
The logo for Designer Fashion Couture needed to emphasize quality and a level of depth. When the average purse costs between $1,000 and $20,000 - the logo needs to exude that same level of quality.

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