Earth Charter U.S. is the U.S. chapter of the global initiative to promote social responsibility and consciousness. Based from the original Earth Charter document which declares the fundamental principles of building a just and sustainable global community.
The Initial Meeting When Earth Charter U.S. came to us for a complete overhaul of their current website, we looked at this not only as an opportunity to help an organization gain exposure and widen its audience, but we also looked at it as our very own contribution to helping affect global change, social interactions and help Earth Charter U.S. gain support.
We knew that the key was getting people involved in the process of building an EC community, and by doing this it would allow for members to take ownership in the project and therefore create a cycle to encourage growth.
Earth Charter's website features a catalog of community features, including discussion forums, blogs, articles, and even signing the Earth Charter document online.
Hello, We're Online! We see the development of the website as being a crucial tool in marketing Earth Charter U.S. and bringing awareness to its principles, goals and contributive efforts. By encouraging people to become integrated into a self-made community, Earth Charter fundamentals are already being practiced in a web environment.
Paperless Marketing Campaign We knew that people both new and familiar to Earth Charter had to see and experience the new website, with its online community and cycling of news and updates, both user generated and straight from EC.
For current members, this meant that they knew their support was going to Earth Charter getting more exposure and furthering its cause. For new members, this meant that they could be part of a global community based on Earth Charter principles and contribute easily online.
Now, as you can see, the campaign isn't completely paperless as this postcard is
paper based, but this serves a purpose for those EC supporters who are used to getting updates through paper mail. Plus, this is Earth Charter's exit to the traditional marketing medium of paper - a marked event indeed!
With a Paperless Marketing Campaign, this not only proved a point in Earth Charter's efforts to promote conservation, but this drove people to EC's new online hub = its website!
What We Did
Earth Charter U.S. has just gotten started with us with search engine optimization as well as social mediaLearn more about social media. marketing, word of mouth marketingView more on word of mouth marketing. and other comprehensive tactics to create awareness. As the Official U.S. Earth Charter organization, it was very frustrating for them to not be listed in Google at all. Now they rank on page one and are still climbing! Stay tuned as their online campaign refines.