Kitchen & Bath Design Center of Tampa (KBDC) is the premier spot for upscale design pieces that are truly custom. Featuring an acclaimed line of handcrafted cabinetry, KBDC is the hub for designer cabinets, tile and so much more.
The Initial Meeting KBDC is the sum of the combined forces of Irpinia Tampa, Mitchell Keith Tile & Bath Collection, and Woodside Handcrafted Cabinetry. Our client proposed to us that they needed to give the impression of a large, warehouse-type design center where the clientele can have access to all of the top brands and manufacturers in the industry. Of course, being that KBDC deals only in the highest quality and offers design service like
no other in the area, and us being QG, we thought warehouse had to become about unique and upscale.
The Goal This is a challenge, since warehouse and "boutique" are not synonomous with each other. So, through the logoSee more on logo design & logo development. development process, we suggested and included naming variations in order to attach emotion. The concept that the materials and space in which our client's projects would reside would have to breathe life drove us to Elan, Italian for vivacity and life.
The Outcome KBDC ultimately chose both ideas, including the name Elan as the brandingView more on branding. to represent a line of fine handcrafted cabinetry, and is encompassed in the brand of KBDC. Favoring a modern, sans serif typeface the logo is also represented on the corporate identitySee more on corporate identity. package.