Marcia P Hoffman Performing Arts

The Initial Meeting
Marcia P. Hoffman Performing Arts Institute first came to QG with the goal of expanding their existing website to share a complete background, history and class and event schedules. Knowing that this project had to beam creativity and energy, we defined a colorful palette to compliment a playful layout that supported the Institute's new brandingView more on branding..


Having already gone through the preparation of the website's new look and design, we knew that it would have to be communicated through the Institute's main image - the logoSee more on logo design & logo development.. This was an important step in defining the tone that web visitors would experience.

Online Events
We developed an efficient format for our client's event and class listings to show through with the necessary information. With an information and content rich website, each page had a great deal of attention involved, which included incorporation of photographs taken at the Institute's performances and other events.