The Initial Meeting
When Mojito Rising met with QG for the first time, their goal was to have a website built in order to sell their product (it really does make a fantastic mojito by the way). Well, it couldn't stop there - with such a fun type of product to work with, online campaigns were put in place to support what we developed for the Mojito Rising community.

What We Did
In order to create a strong foundation for Mojito Rising, we knew that building an online community targeted to its main clientele was an essential piece to the web strategy. Having tailored features available for visitor interaction was one way of engaging people to participate. For example, all of the community pieces allow drink mixers and mojito lovers across the world to have a place to share recipes, favorite night clubs and bars, mojito accessories - all in order design an environment based on the Mojito Rising customer.

The community has forums, groups and fun things to do like an online poll. We wanted to give the website a real lounge look and feel and developed several strategies to increase revenue online.

Building a Lounge
In order to give Mojito Rising's customers a full range of products that could be used in conjunction with their main mojito mix product, we included the ability to sell accessories online. Think ice buckets, shakers and mixing tools - all geared to the dedicated mixologist!


A Match Made in Mojito Heaven
A solo bottle of mojito mix had to accompanied with one of its most important ingredients - rum! Rather than Mojito Rising in charge of the distribution and shipments, we suggested that an affiliate can be called in to supply rum to their online customers. The next step was to perform extensive research on suppliers and then incorporate Mojito Rising into becoming an affiliate.