National Association of College Counselors (NACC) National Association for College Counselors (NACC) is a non-profit organization dedicated to improving information, resources, and tools to help today’s youths and their parents make more informed college and career choices.
Website Development & Consulting National Association for College Counselors (NACC) needed to have a website that reflected the authority and professionalism of a national organization. We wanted to help them ensure that the website was clean, user friendly and easy to navigate (which is really what we seek to achieve for all of our clients!). The website is filled with information on breaking common misconceptions about the college selection and acceptance process.
logoSee more on logo design & logo development. & corporate identitySee more on corporate identity. Developing the brand always sets the stage for all of the other future marketing materials. The brandingView more on branding. needed to portray a sense of authority but also possess qualities that made parents and students feel like they could trust the information and also know that the organization is a genuine source of non-biased information about going to (and affording!) college.
Logo Development Personally, we liked the one on the top left, but in the end we both agreed on a variation on one of the more formal collegiate logos, but added in the element of the sun to represent success and positive action.
Marketing Research & Planning National Association for College Counselors (NACC) needed a marketing plan and what we came up with we think is quite impressive. Currently, the NACC was providing free sessions on the college planning process. We felt it was critical to name that process (and we did!) to brand it. "The Right Fit Program" has now evolved into a formal package that will be delivered to high schools to provide a valuable resource for parents and students.
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