Packaging Design
We love developing packaging. The specifications we were given asked for something that was simple, did not utilize a four color print process and be something that would be purchased through larger fulfillment houses such as Sysco and US Foods. Because we were limited to the color selection for print, we focused on creating an element that was not dependent on color to be instantly recognizable.

POS & Collateral
We produced everything from print collateral to newspaper articles. We also developed a single campaign that was to be released to the public, whereby each clue to uncover the event. The campaign included a series of three graphical releases to piece together the actual event. This concept also tied in nicely with creating a viral approach to their marketing campaigns.

Click on the images below to see our black and white campaign: