The Initial Meeting
The goal of the website is to not only present Olenka's products for perusal and purchasing, but to also go into detail of how this fitness clothing line is so truly unique. Imagine being able to wear garments specifically tailored to the types of exercise you do, from spinning to yoga to running and sports - and it makes the experience a more efficient and comfortable one. This was a point to highlight throughout the website.

In additional to website development consulting, we developed an entire retail strategy with a reseller program that could be set up to increase revenues. Then we created a professional presentation that could be utilized to approach potential retailers and perspective resellers.

Retail Online
Having the ability to offer several ordering options was an important feature to include in the Olenka online catalog. With great attention to detail, each chance to communicate the brandingView more on branding. was used - from the photographs to the rotating homepage images to subtle animation. Customers can create and manage their online Olenka accounts, check order and shipment status, and keep up with the collections of each season.

Brand Fitness
Olenka came to QG with a clear idea of what was needed in order to establish a quality clothing brand. The troublesome part for our client was the excecution, so we stepped in to implement a fusion of ideas for the branding. As this is an upscale clothing line, we knew that the branding imagery had to represent quality and taste, all aimed at the fitness market. So, the process of branding this retail gem with modern elements produced a collection of noteworthy designs (only a small portion of which are shown).

What We Did
Rather than branding Olenka as simply designer fashion, which wasn't enough and didn't communicate the depth of the clothing lines, we branded them as designer fitness. Requiring elements to convey upscale designer meant having to go in the pool of designer fashion, but we weren't limited to that. We included fresh, bright colors with modern lines and personal touches throughout.