Paveon is a start-up company with some revolutionary use of technology on the way for the consumer market. Stay tuned for a new way of computing!
The Initial Meeting Paveon came to us with their new way of computing that they wanted to bring to the consumer market, both nationally and globally. We wanted the logoSee more on logo design & logo development. to reflect that new way of thinking and communicate the advanced nature of the products they deliver.
Website Development Consulting The Paveon website needed to communicate a lot of information, so part of what we do is try to make the best use of our web real estate. The website design features a multi-use area that also is on a randomizer, allowing for the home page to appear differently every time someone comes to the site. We also built a custom subscription-based e-commerce site with a configuration tool that guides customers through purchasing exactly the right specifications to meet their needs.
POS & Collateral Paveon needed a variety of materials including a corporate identitySee more on corporate identity. package and other supporting materials in preparation for their official launch.
Marketing Plan Development
Paveon is part of such a competitive market, it was critical to create a complete marketing plan, with comprehensive industry research, competitive analysis and projections on ROI. Because Paveon represents a 'green' computing solution, it will be important for Paveon to emphasize this in their marketing campaigns. It is also important to be constantly up to date, as new technologies are being released on a daily basis. Keeping their eye on the mark will allow them to adapt their strategy and take on board any competitive advantages and work to overcome any potential threats from competitive products with rival technology.