The Junction | Featured Case Study

Marketing Channel Development

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Campaign Management
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Marketing for Non-Profit Organizations
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Community Development
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Concept Development

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The Junction is a family fun, business friendly environment that houses three of Tampa's favorites under one roof. Ice cream by Old Meeting House, Mike's Pies and Coffees and Teas by Joffrey's.

The Initial Meeting
The Junction is the sum of the combined forces for Old Meeting House Ice Cream, Joffrey's Coffees and Teas, and Mike's Pies. The entire concept of the Junction as a business came from the owner of QG Partnership. Although the concept has since evolved, the original purpose of the Junction was to provide a place that sold the experience of the environment, with fun playful elements, and a place that featured gourmet ice cream, coffee and pies.

Website Development Consulting
The Junction website needed to be color, playful and speak to provide a foundation for a business license concept. The site needed to be rich with information regarding the benefits of a business license over a franchise opportunity, and provide a level of support to potential business owners to share and utilize marketing materials and a plethora of business tools we have the ability to build and deploy.

	Trade Show Design When the Junction needed a trade show booth design, we felt it needed to have something that communicated a sense of community as well as provide a display that could feature the benefits of a business license. We also developed a supporting brochure with the same brandingView more on branding. to reinforce the potential customer with the Junction message.

Posters
The Lockwood’s had a desire to create a business in Lutz, FL that incorporated a family fun, business friendly feeling within a relaxed environment. It is the place to be whether you want to enjoy some gourmet ice cream with the kids or sit and relax with a cup of coffee while taking advantage of the free WiFi.

POS & Collateral
As a concept, it was important for there to be plenty of materials to market to various functions and in store promotions. We also developed custom folders for business partners and newspaper ads to announce grand openings.

Search Engine Optimization & Search Engine Marketing | social mediaLearn more about social media. Marketing

Before the Junction changed its branding and business model we did some very impressive search engine optimization (

SEOSearch Engine Optimization). We had many number 1-3s across the major search engines for coffee and ice cream business opportunities and franchise opportunities and other keywords related to owning a business licensed concept.

Contact QG Partnership

The Junction | Featured Case Study

Marketing Channel Development

Campaign Management

Marketing for Non-Profit Organizations

Community Development

Campaign Metrics

Concept Development