Dr. Thomas’s dream was opening his own weight management clinic that reflected his commitment in helping patients enhance their health and quality of life through self managing mind, body, and emotional wellness. He needed a cohesive brandingView more on branding. and marketing campaign that reflected his encompassing goals and commitments.

internet brandingLearn more about Internet branding.
When it came time to design Dr. Thomas's Internet branding, we felt it was important to have a look and feel that promoted health for individuals and their family. Ensuring the branding did not focus on underweight women is not the goal or the image that we felt was important to portray.

Another element to Dr. Thomas's Internet branding was to ensure that all online elements reflect quality, trust and good health.

corporate identitySee more on corporate identity.
It was important that the Thomas logo reflect Dr. Thomas’s values and objectives yet would retain flexibility as his business model grows and evolves. The Thomas logo is easy to identify and maintain distinct branding within all marketing and collateral materials across multiple mediaLearn more about media. and print channels.

Marketing Research & Planning
Research was a critical component of defining who the targeted and potential patient base would be within the radius of the Thomas Weight Management Institute. Identifying immediate area potential and community characteristics defined the web design to best appeal to Dr. Thomas’s targeted clients and potential patients. Currently, when you go to the website, it changes out every time you go to the home page, with three distinctive images focusing on family weight management programs, male and female cosmetic procedures and womens weight loss.

advertisingLearn more about our advertising services.
Dr. Thomas also required a media plan so we did his media buyingLearn more about media buying. and negotiating for him and he is now featured in several magazines. The magazine companies like our ads so much because of our commitment to quality imaging and branding, many times he will receive a FREE full page ad when they need a filler. For those of you in the media buying industry, you'll know this is rare!

We have also designed several signs for his building as well as materials needed for public events and A-Frame boards.