Dr. Thomas’s dream was opening his own weight management clinic that reflected his commitment in helping patients enhance their health and quality of life through self managing mind, body, and emotional wellness. He needed a cohesive

brandingView more on branding. and marketing campaign that reflected his encompassing goals and commitments.

logoSee more on logo design & logo development. Development
The first step in helping Stan achieve his goals was to define the logo. He originally wanted to have the name be Thomas Weight Loss, but given his actual goals as well as the competitive nature of his industry, we wanted to guard against him becoming another "me too" - especially when he has so much to offer his clients. We also came up with the slogan "It's time to feel better" because it truly encompasses why people finally make the commitment to make a change in their life.

internet brandingLearn more about Internet branding.
When it came time to design Dr. Thomas's Internet branding, we felt it was important to have a look and feel that promoted health for individuals and their family. Ensuring the branding did not focus on underweight women is not the goal or the image that we felt was important to portray.

Another element to Dr. Thomas's Internet branding was to ensure that all online elements reflect quality, trust and good health.

corporate identitySee more on corporate identity.
It was important that the Thomas logo reflect Dr. Thomas’s values and objectives yet would retain flexibility as his business model grows and evolves. The Thomas logo is easy to identify and maintain distinct branding within all marketing and collateral materials across multiple

mediaLearn more about media. and print channels.

Thomas Weight Management Institute Website

Marketing Research & Planning
Research was a critical component of defining who the targeted and potential patient base would be within the radius of the Thomas Weight Management Institute. Identifying immediate area potential and community characteristics defined the web design to best appeal to Dr. Thomas’s targeted clients and potential patients. Currently, when you go to the website, it changes out every time you go to the home page, with three distinctive images focusing on family weight management programs, male and female cosmetic procedures and womens weight loss.

Brochures & POS & Collateral
It was very important for Dr. Thomas to have printed materials, including brochures to provide basic information about his services for prospective clients. We also created a special bridal brochure for a trade show booth and created a campaign that targets women who are preparing for their wedding day and want to lose weight.

In addition to designing the brochures, we don't just make pretty (targeted) pictures, we put a great deal of thought into the emotions we want to evoke and the message we need to convey. We also developed the content as well, using our understanding of the goal to reach the target audience. It's not about tricking people, its about using imagery to capture someone's attention who may be interested in a particular product or service and taking every opportunity to communicate on every level while we have their undivided attention.

Throughout all of Dr. Thomas's marketing materials, we feel it is important to emphasize his commitment to helping people achieve their long term goals and making a permanent change in their habits to solve the root of any weight issues they may be having, rather than just addressing a short term plan.

advertisingLearn more about our advertising services.
Dr. Thomas also required a media plan so we did his

media buyingLearn more about media buying. and negotiating for him and he is now featured in several magazines. The magazine companies like our ads so much because of our commitment to quality imaging and branding, many times he will receive a FREE full page ad when they need a filler. For those of you in the media buying industry, you'll know this is rare!

We have also designed several signs for his building as well as materials needed for public events and A-Frame boards.