A marketing strategy is typically most successful when it is an integral facet of the corporate strategy which defines how the organization will approach customers, competitors and prospects in the market place, and their overall strategy for success. The marketing strategy also provides the foundation for a solid marketing plan.

Often times, your marketing strategy can be impacted by micro environmental factors, so it is important to make sure your organization is ready to adapt to the many emerging technologies and competitive responses to changing technologies and industrial evolution as the economy and market place grows and changes.